Generative Engine Optimisation

Prepare for the future with advanced generative engine optimisation and ensure your business is visible on all major AI platforms including ChatGPT, Gemini, Google AI Overviews, Claude and Copilot.

ChatGPT
Gemini
Claude
Copilot

Generative Engine Optimisation

Delivering results
for your business

Generative engine optimisation (GEO) is an advanced strategy built upon SEO techniques that optimise content for AI platforms and search engines. These platforms use large language models to generate responses to user inputs. GEO techniques and strategies aim to maximise the visibility of your business in these responses.

We cover optimisation for the following AI platforms:

– ChatGPT
– Gemini
– Perplexity
– Copilot
– DeepSeek
– Google AI Overviews

ChatGPT
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DeepSeek

It’s a secret!

Our formula
for your success

Shh, it’s a secret…

Our formula
for success

Research & Analyse

We dive deep into understanding your business, target audience, and competition to create a solid foundation for your GEO campaign.

Strategise & Identify

Our expert team conducts comprehensive phrase and prompt research and identifies opportunities to create the best possible strategy for your site.

Implement & Develop

On-going services enhance the structure, content, and technical aspects of your site. We create compelling and authoritative content that resonates with your target audience and is readily available for AI use.

Monitor & Report

We continuously refining our strategies by monitoring the performance of your GEO campaign, using advanced analytics tools to track brand mentions, organic traffic, and user behaviour on your website.

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Generative Engine Optimisation

The future is

artificial intelligence

AI applications have seen unprecedented growth, reaching millions of users around the globe, showing the demand for AI-focused interactions and permanently changing how we use the internet for informational and commercial intent.

Search engines and the ways a user can now search the internet have rapidly changed, shown by Google introducing AI Overviews and ChatGPT offering services like SearchGPT. Considering how generative AI affects your organic traffic is now essential for staying competitive digitally.

Our GEO strategies

Technical SEO

Allowing search engines and AI platforms to access & understand your website.

AI-Optimised Content

Maximise user experience and ensure on-page elements are easily ranked by search engines

Off-Page & Digital PR

Building a digital PR profile and improve the authority of your business so that AI models have data on your business.

Structured Data

AI uses schema markup to better understand your website’s content.

Conventional SEO

Ranking well on conventional search engines helps you dominate GEO.

GEO Auditing

A comprehensive review of all elements of your current GEO to identify issues, gaps, and opportunities.

Generative Engine Optimisation

SEO + GEO = Dominance

Future proof your organic traffic by building upon your SEO with GEO-targeted strategies that ensure your business thrives in an AI-dominated search environment.

As more users move to AI-generated search engines and features, GEO helps improve your businesses’ visibility outside of traditional search engine results.

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Generative engine optimisation FAQs

Find the answer to your GEO queries. If your question isn’t answered below, feel free to reach out to us with any questions.

Generative Engine Optimisation (GEO) is the process of optimising digital content for AI-powered search engines and generative AI models like ChatGPT, Google’s AI Overviews, and Bing Copilot. Unlike traditional SEO, which focuses on ranking in search engine results, GEO ensures that your brand’s content is accurately cited, surfaced, and recommended by AI-driven platforms that generate answers instead of just listing links.

This involves structured data optimisation, entity-based SEO, content fine-tuning for AI training models, and ensuring brand visibility in AI-powered responses.

While SEO is about improving rankings in search engines like Google and Bing, GEO ensures that generative AI models recognise, retrieve, and reference your brand and content.

Key differences include:

  • SEO optimises for rankings, while GEO optimises for AI visibility and citations.
  • SEO relies on keywords and backlinks, while GEO focuses on structured data, entity recognition, and AI model indexing.
  • Traditional SEO works with search algorithms, while GEO aligns with LLM (Large Language Model) understanding.
  • GEO ensures your content feeds AI chatbots and voice assistants rather than just being ranked on a results page.

GEO results depend on how quickly AI models update their knowledge and how well your content is structured for AI retrieval. Unlike traditional SEO, where ranking improvements can be seen in weeks to months, GEO’s impact depends on:

  • Search engine updates: AI models refresh their datasets periodically. Some, like Bing’s Copilot, update faster than Google’s SGE.
  • Content integration into AI models: If your website is authoritative and properly structured, AI tools will reference it more quickly.
  • Entity recognition by AI: If your brand or content is an established entity in structured data, AI engines will index it faster.

On average, GEO actions can show results in 2-4 months, but ongoing optimisation ensures continued relevance in AI-driven responses.

GEO ensures that AI-powered search tools recommend your business, rather than just listing your website in search results. Benefits include:

  • Brand Visibility in AI Answers: Your business is referenced and cited by AI chatbots and search engines, leading to more engagement.
  • Higher Trust & Authority: AI tends to prioritise trusted sources. GEO positions your business as an AI-recognised expert in your field.
  • Better Voice Search & Chatbot Integration: AI-driven assistants (like Siri, Alexa, and Google Assistant) pull data from GEO-optimised sources, making your business more discoverable.
  • Competitive Advantage: Since most businesses still focus on traditional SEO, early adopters of GEO gain an edge in AI-powered search.
  • Increased Traffic & Leads: AI search doesn’t just generate answers; it directs users to the best sources—GEO ensures that’s your business.

To ensure your content is recognised and referenced by AI, focus on:

  • Structured Data Markup: Implement schema.org markup so AI models understand your content.
  • Entity-Based SEO: Make sure your brand, products, and services are recognised as knowledge graph entities.
  • Conversational Content Formats: AI prefers FAQ-style content, structured lists, and well-defined sections.
  • Source Authority: Earn high-quality citations and links to reinforce your trustworthiness in AI responses.
  • AI-Specific Indexing Strategies: Submit content through AI-specific data feeds (Google’s AI FAQ submissions, OpenAI plugin integrations, etc.).

Structured data (like schema markup) helps AI models understand and retrieve content more accurately. Key types of structured data for GEO include:

  • FAQ Schema – AI prefers structured question-and-answer formats.
  • Organization Schema – Ensures AI correctly references your business.
  • Product Schema – Helps AI engines suggest your products.
  • How-To Schema – Essential for tutorial-style AI-generated responses.

Without structured data, AI models may ignore or misinterpret your content, reducing your visibility.

No—GEO and SEO work together. While traditional SEO focuses on ranking in search engines, GEO ensures visibility in AI-generated responses. A complete strategy includes:

  • SEO for traditional rankings (Google, Bing).
  • GEO for AI-powered results (ChatGPT, Google’s AIO, Bing Copilot, Claude Sonnet etc.).
  • Content tailored for both formats.

As AI search grows, businesses without GEO will struggle to appear in AI-generated responses, giving an advantage to those who optimise for both.