One of the first things we do before developing a strategy is to conduct a comprehensive SEO site audit. It’s an important initial step that allows us to see exactly what your website requires to perform better in search engines.
A site audit provides the information we need to increase traffic, visibility, and conversion rates.
SEO can often feel like a complicated, moving target. That’s why we believe in starting with data. A site audit allows us to strip things back and look at how your website is currently functioning, both for users and search engines.
And because we know how important that first step is, we offer a free site audit to help your business take the guesswork out of SEO.
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What is a Site Audit?
A site audit is a detailed health review of your website. It gives us a clear picture of your site’s SEO performance and shows areas for improvement. Think of it as an MOT for your website: it tells us what works well, what needs to be fixed, and where the opportunities are for better visibility in search results.
Search engines, such as Google, analyse hundreds of signals to determine how to rank your website. From your page structure to the quality of your content and the speed of your server, everything plays a role. A site audit involves evaluating all of these factors.
What Our SEO Audits Cover
Our free SEO site audit is designed to provide you with a straightforward, honest assessment of the state of your website.
We go over all of the main SEO topics, dissecting each element so you can understand precisely where changes can be made. We also offer clear, actionable recommendations to help you take the next step.
On-Page SEO
On-page SEO is all about what’s happening on your website itself.
Our audit looks closely at how your current content is performing for target keywords, and we include sample keyword research to highlight potential areas of growth.
We also examine meta information, such as title tags and meta descriptions, to ensure they are unique, relevant, and optimised with your target keywords.
We check for the correct use of H1, H2, and H3 tags to determine whether your content is structured in a way that search engines can easily understand.
Internal linking is another key area we assess. We examine how your pages connect and whether there are ways to optimise navigation and distribute link equity more effectively.
Our audit also reviews the quality and quantity of your on-site content. Are there thin pages? Duplicate content? Pages that could be expanded for improved rankings? We provide a clear content strategy that identifies areas where updates or additions could have a significant impact.
With the increasing appearance of AI Overviews in search results, we assess how well your material is structured to appear in these summaries. By enhancing content clarity, formatting FAQs, using schema markup, and aligning with semantic search intent, we boost the chances of your pages being featured in AI-generated responses, giving your site that additional visibility.
On-Page SEO Summary
During the on-page section of our audit, we review:
- Meta information.
- H-tag structure.
- Current keyword rankings.
- Potential keywords to rank for.
- Internal linking structure.
- Content for SERPs and AI Overviews.
Off-Page SEO
Off-page SEO encompasses all of the factors that influence your website’s ranking outside of your actual site. One of the most significant aspects is your backlink profile. We examine the number and quality of backlinks pointing to your site, as well as your referring domains. Are these links from trusted, relevant websites? Are there toxic links that might be holding you back?
We also look at your domain authority and trust signals, giving you insight into how credible your site appears in the eyes of search engines.
We also examine your Google Business Profile and local SEO elements. Consistency of NAP (Name, Address, Phone Number) across directories is key, especially for businesses targeting specific locations. We check whether your listings are complete, up-to-date, and optimised to enhance your local visibility.
Off-Page SEO Summary
During the off-page section of our audit, we review:
- Backlinks.
- Toxic Links.
- Domain Authority.
- Google Business Profile.
- Consistency of NAP.
Technical SEO
Technical SEO is often overlooked, but it forms the backbone of how well your site can be crawled and indexed by search engines. During our audit, we scan for technical faults that could be stopping your site from performing at its best.
We evaluate your site’s speed, mobile friendliness, and performance on Core Web Vitals. We look for crawl errors, broken links, duplicate URLs, redirect chains, and issues with your XML sitemap or robots.txt file.
All of these elements can impact how search engines interpret and prioritise your content. Fixing technical issues is often one of the fastest ways to see improvements in rankings and user experience.
Off-Page SEO Summary
During the off-page section of our audit, we review:
- Site Speed.
- Mobile Friendliness.
- Core Web Vitals Performance.
- Crawl Errors.
- Broken Links.
- Duplicate URLs.
- Redirect Chains.
- XML sitemap or robots.txt file issues.
Competitor Analysis
Understanding your competition is just as important as understanding your own website. That’s why we include competitor analysis in every site audit.
We review what your top competitors are doing well, the structure of their websites, the keywords they rank for, and the backlink profiles they have in comparison to yours. This allows us to spot holes in your strategy and pinpoint areas where you can gain a competitive advantage.
By seeing what others in your industry are doing well, we can help you adapt and create a strategy that gives you the edge.
Why SEO Audits Are Important
An SEO audit is a strategic tool that lays the groundwork for long-term growth, not just a checklist of fixes. It sets the tone for everything that comes next. If you’re serious about increasing your visibility online, a free SEO site audit is where you need to start.
Understanding Current Site Performance
If you don’t know where you are, you can’t know where you’re going. A detailed audit lets us see exactly what’s going on. It gives us a baseline of your current performance so we can measure progress clearly, whether your site is struggling to gain traffic or you’re looking to take results to the next level.
We can monitor bounce rates, page speed, and organic traffic using tools and analysis. These metrics highlight what needs fixing but also reveal what’s already working well, so we can build on your strengths while addressing your weaknesses.
Competitor Review & Comparison
Every business operates in a competitive environment. A site audit helps you see how you measure up against others in your industry and where you might be missing opportunities. It could be keywords you’re not targeting or backlinks you haven’t earned yet. We highlight the areas where you can outperform your competition.
We also analyse how your competitors portray themselves online. Are their sites faster? Do they provide more engaging content? Understanding a competitor’s approach allows us to gain a better understanding of where you sit within the market and how to take your campaign to the next level.
Setting Expectations
One of the most important benefits of an SEO audit is that it provides clarity. It sets expectations for what needs to be done, how long it will take, and the type of results you can expect.
Without an audit, SEO can feel vague and directionless. But with one, you have a roadmap. You know exactly what you’re investing in and why it matters. We believe in transparency, and our audits ensure you’re always in the loop about what’s happening and why.
Final Thoughts
An SEO site audit is the foundation for any effective SEO strategy. It establishes the groundwork for everything else, giving you clear insight into your current performance and a plan for moving forward.
We offer free, no-obligation audits before any campaign. We believe every business deserves clear insight into how their website is performing and where there may be opportunities to grow, allowing you to make an informed decision about your business’s future.
If you’re a growing business looking to generate more leads or a well-established company ready to improve your search performance, our expert team is here to help. If you’re ready to get serious about SEO, start with a professional site audit, and let us show you what your website is truly capable of.
